Tigray Media Watch (TMW)
Who We Are
Tigray Media Watch (TMW) is a pioneering digital intelligence and media monitoring organization dedicated to protecting and amplifying Tigray’s political, social, and cultural narratives in the post-genocide era. Anchored in principles of justice, transparency, and transformation, TMW operates as a media watchdog, investigative hub, and narrative-shaping force to address the unique challenges facing Tigray today.
Our mission is to harness the power of digital intelligence to expose criminal activities, political corruption, and human rights violations, while advocating for justice, democracy, and social renewal in Tigray and beyond.
Mission
To establish Tigray as a centre of political transformation, cultural preservation, and regional leadership in the Horn of Africa by leveraging media as the primary tool of 21st-century advocacy, ensuring justice for victims of genocide, and fostering a resilient democratic society.
Vision
To see a free, just, and democratic Tigray where truth prevails, narratives are shaped with integrity, and justice is served against perpetrators of genocide and oppression, positioning Tigray as a beacon of hope and leadership in the Horn of Africa and beyond.
Core Values
- Justice and Accountability: Advocating for victims of genocide, sexual violence, and systemic oppression. Integrity and Transparency: Investigating and exposing corruption, criminal networks, and illegal exploitation.
- Resilience and Empowerment: Honoring the legacy of TDF war veterans while empowering a new generation of leaders.
- Innovation and Excellence: Using cutting-edge digital tools and media to craft compelling narratives and uncover hidden truths.
- Cultural Heritage and Unity: Preserving Tigray’s rich cultural legacy while promoting unity and cohesion among its people.
Strategic Goals
1. Digital Intelligence and Investigations
- Establish the Tigray Genocide Hunters Unit to identify and expose genociders globally using advanced digital tools.
- Investigate and report criminal activities, including illegal resource exploitation and corruption, with a focus on justice and restitution.
2. Media Advocacy and Narrative Building
- Develop compelling narratives to counter misinformation and promote Tigray’s political and social transformation.Document the resilience and atrocities faced by Tigray’s people through documentaries, reports, and social media campaigns.
3. Justice for Survivors
- Amplify the voices of sexual violence survivors and advocate for justice on international platforms. Collaborate with global human rights organizations to ensure accountability for perpetrators.
4. Youth Empowerment and Legacy
- Honour the contributions of TDF war veterans while inspiring and training the next generation in media, intelligence, and leadership.
- Offer education in digital intelligence, media production, and investigative journalism to Tigray’s youth.
5. Position Tigray as a Regional Leader
- Promote Tigray’s cultural heritage and political transformation as a model for the Horn of Africa.
- Build diplomatic influence through strategic communication and media outreach.
Objectives
- Launch the TMW website as a central hub for investigative reports, multimedia content, and advocacy campaigns.
- Recruit and train a skilled team of digital intelligence operatives and media professionals.
- Publish detailed investigative reports on corruption and resource exploitation in Tigray.
- Release a comprehensive documentary on the Tigray Genocide and its aftermath.
- Establish TMW as a globally trusted media entity advocating for Tigray.
- Strengthen partnerships with international organisations to amplify Tigray’s narratives.
Strategies for Success
1. Harnessing Social Media
- Utilise platforms like Twitter, Facebook, and YouTube to shape narratives and influence global audiences.
- Create emotionally resonant, viral content to engage supporters worldwide.
2. Digital Intelligence Operations
- Deploy advanced tools for tracking, monitoring, and exposing corruption and crimes.
- Collaborate with international intelligence and investigative organizations for greater impact.
3. Content Creation and Distribution
- Produce visually compelling, fact-based media, including podcasts, videos, and infographics, to inform and inspire audiences.
- Simplify complex issues to ensure accessibility and broad appeal.
4. Community Engagement
- Mobilise the Tigrayan diaspora to spread narratives and support TMW initiatives.
- Establish a grassroots reporting network for real-time updates and insights.
5. Advocacy and Partnerships
- Partner with global human rights organisations to push for justice and reparations.
- Advocate for international government and agency support in Tigray’s transformation efforts.
- Key Projects and InitiativesTigray Genocide Hunters Unit: Specialised team tracking genocidaires, gathering evidence, and advocating for prosecution.
- Justice for Survivors Campaign: Highlighting the experiences of sexual violence survivors and pushing for justice and support systems.
- Cultural Heritage Revitalisation: Promoting Tigray’s rich history and legacy through engaging media.
- Corruption and Exploitation Watchdog: Exposing illegal activities that harm Tigray’s people and resources.
Social Media
- Counter misinformation and enemy propaganda with factual narratives.
- Mobilise international support for Tigray’s cause.
- Educate and unite Tigray’s people towards progress and solidarity.
Media Contribution to Democracy and Good Governance
- Expose the Enemy: Highlight corruption, criminal networks, and human rights abuses.
- Build Solidarity: Unite Tigrayans and allies worldwide through powerful storytelling.
- Inspire Action: Use narratives of resilience to galvanise global efforts for justice and transformation.
Tigray Media Watch (TMW) is more than an organisation—it is a movement for truth, justice, and transformation. By harnessing digital intelligence and strategic media, TMW will ensure Tigray’s narratives are amplified, its enemies held accountable, and its future defined by democracy, resilience, and justice.